Tech Crunch Blog brings new stats about the amount of click fraud going on the net these days. Click fraud is when black hat practitioners set up a fake site with Google or Yahoo's content networks and then hire people or have a robot sit and click on the advertisements on their site. This way the publisher makes a lot of money off click through that do not bring any profit to the advertisers. Google or Yahoo will still make a their profit any way. Some advertisers say they loose over 30% of their advertisements on click fraud. Click Forensics is reporting a decrease of around a half a percent and Tech Crunch claims that might show that Google and Yahoo are finally doing more to stop this kind of fraud. For the time being it is too early to tell where this is going.
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