According to Online media organizations, the concensus for Internet Advertising growth is cautious optimism.
There was an observation that more revenue from traditional media advertising, such as television, would transfer to interactive advertising on the internet. In the time of recession like this, marketers tend to move their advertising budget from the traditional, where it is difficult to measure an effect on consumer behaviors, to Web advertising, where the costs are lower, with higher measurability (pay/click).
However, within Web advertising category, advertising through the newer online media like digital video and social networking still lacks standards and measurability. This makes the largest advertisers reluctant to utilize this online channel of advertising. Moreover, the lack of standards, not only for measurement but also in the players and delivery mechanism, also causes online ad agencies some difficulty placing ads through this channel.
Pachara
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