With Valentine ’s Day coming up, here in the US we are being bombarded with romantic comedies’ advertisements. Right now there is a lot of buzz surrounding the aptly named “Valentine’s Day” that hosts an all star Hollywood cast.
In the Valentine’s Day trailer they show a scene where it sort of hints that Julia Roberts might be Bradley Cooper’s love interest. Apparently, in the movie Bradley’s character is actually interested in a man, who is played by an A-list celebrity that does not appear on the promotional poster. A number of blogs have already picked up on this issue, and there is some debate going on around whether studios don’t want to publicise the gay angle when marketing a movie.
According to this blog. “http://www.planetout.com/entertainment/2010/02/media-wonder-why-is-the-gay-love-story-slighted-in-valentines-day-ads.html”, a pair of mature actors are also absent from the movie poster, even after complaining about not being in it. Meanwhile, another pair of widely known teen actors, who show up in the movie for a few moments, appears on the poster.
I wonder, is this discrimination? Or is it just movie marketers doing their job and selling the product to their target audience?
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