Being Google's "little" brother certainly comes with some pressure.
YouTube, the second-largest search engine on the web behind its parent company Google, is under increasing pressure to step up its advertising campaign. While Google is famous for its innovative search advertising, YouTube has found difficulty in adopting a Google-style standard of search ads.
I think a potential problem is that people are more likely to be searching for a product or a service through Google rather than YouTube, making Google a much more reasonable place to have search ads. The traffic on YouTube is less likely to come from people searching for "cooking supplies" and "baby products," and more likely to come from people seeking out a cat playing piano or a music video that surely won't be played on MTV. (On a related note, Sony Music Entertainment and Universal Music Group teamed together with YouTube to create Vevo, a music channel aimed at bringing in advertising tied with music videos.)
Read the full article about YouTube's advertising here:
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