We've spent a fair amount of time talking about search engines and how Google and Bing command a majority of the market. Small search engines have cropped up in the past but nothing nearly as exciting as WireDoo-- MC Hammer's newest search engine.
Don't worry, I was pretty skeptical when I first read this and thought it was just another rapper trying to have a resurgence in the media. In fact, WireDoo is built on a slightly new concept "relationship searches". Unlike Google or Bing, whose searches are based on keywords, WireDoo is supposed to provide a "deeper" search result. Essentially they are touting it as the search engine that knows really what you are looking for (without you even asking!). So for example, if you are searching for BBQ Chicken recipes in addition to serving you results for making a killer bbq chicken you'd also have search results about decor for a backyard bbq, the best beers/wines for bbq, top ten hot sauces, backyard furniture on sale, etc. To me it sounds like this search engine will give you all the results you need to throw a successful bbq party. Heck, it might even remind you that you arent really ready yet (do you have gas for your grill? do you have a cooler for the beer?).
Needless to say, I tried to give it a try. The site is still in Beta mode, but I've signed up to get a notification when it is ready. It will be interesting to see if this deep search truly performs and surfaces relevant and related content. I'd like to see if MC Hammer can take on the search giants, and maybe have something new to sing about!
http://mashable.com/2011/10/19/wiredoo/
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