There are a lot of well-known companies who treat social media as something new and mysterious. Business people of older generation used to run their businesses in a certain way and switch to online 'world' seems awkward for them. As it turns out, companies are more likely to create new departments with 'Chief Twitter Officer' and 'Chief Facebook Officer' ect to delegate those online duties to other people. But not Mr Branson. Although, he is a very experienced 'old school' guy in business, he still gets on with new online trends very well and approaches social media in his own unique way. Well, as usual.
Unlike other companies Virgin Group keeps Twitter, Facebook and Google+ equally active all the time. Branson himself posts a lot about his activities and events held by Virgin America,Virgin Galactic etc. He thinks that this is the best way to hear from his customers what they really think about the service. They inspire companies do their best in order to give consumers what they want. Also it is a very good opportunity for a company to catch latest trends in the field. Overall, Branson is satisfied with the existence of social media because it helps him to share what he is doing and hear comments on it immediately. Moreover, he thinks that this is also a very organic way to stay 'global', so talking to people is much more efficient than listening to managers and marketers.
Social media is also a very good channel for Branson to promote Virgin Unite, a non-profit foundation of Virgin Group. By creating an awareness about his philanthropic efforts, Mr Branson can tell other people that the business he runs serves good purposes. For example, Virgin America's Twitter channel drove lots of donations to educational charities in a very short period of time.
Virgin group also has its blog on the main website which is held my Branson. He thinks that an opportunity to talk closely to his customers as well as with new entrepreneurs allows him exchange feedback and new ideas for further implementation. Regardless of lack of time, Branson posts online constantly and finds this process very natural and organic. He says that if these thoughts do not come to your mind naturally, if you do not really want to share them with others, social media is not for your company. A truly 'social' company should be active 24 hours off-line as well as on-line, and only this can keep it close to people.
Unlike other companies Virgin Group keeps Twitter, Facebook and Google+ equally active all the time. Branson himself posts a lot about his activities and events held by Virgin America,Virgin Galactic etc. He thinks that this is the best way to hear from his customers what they really think about the service. They inspire companies do their best in order to give consumers what they want. Also it is a very good opportunity for a company to catch latest trends in the field. Overall, Branson is satisfied with the existence of social media because it helps him to share what he is doing and hear comments on it immediately. Moreover, he thinks that this is also a very organic way to stay 'global', so talking to people is much more efficient than listening to managers and marketers.
Social media is also a very good channel for Branson to promote Virgin Unite, a non-profit foundation of Virgin Group. By creating an awareness about his philanthropic efforts, Mr Branson can tell other people that the business he runs serves good purposes. For example, Virgin America's Twitter channel drove lots of donations to educational charities in a very short period of time.
Virgin group also has its blog on the main website which is held my Branson. He thinks that an opportunity to talk closely to his customers as well as with new entrepreneurs allows him exchange feedback and new ideas for further implementation. Regardless of lack of time, Branson posts online constantly and finds this process very natural and organic. He says that if these thoughts do not come to your mind naturally, if you do not really want to share them with others, social media is not for your company. A truly 'social' company should be active 24 hours off-line as well as on-line, and only this can keep it close to people.
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