A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, October 01, 2011
Google Real Time Analytics
http://www.distilled.net/blog/web-analytics/review-of-googles-real-time-analytics/ Google has launched a new real time option for its web analytics tools, allowing users to see their web traffic in real time. This is an excellent tool to measure the impact of an announcement/promotion etc. For instance a user will be able to see the immediate impact of tweeting about a new service offering or how customers respond to a news item. Interestingly, Google also announced a paid enterprise version of its web analytics tools, Google Analytics Premium, which collects more data and includes more sophisticated tools.
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