Friday, October 21, 2011

NY Times wants to deliver Web Ads to the bathroom

http://www.niemanlab.org/2011/08/mirror-mirror-the-new-york-times-wants-to-serve-you-info-as-youre-brushing-your-teeth/


The New York Times wants to create a new bathroom mirror to deliver you the news as well as a daily dose of ads in the morning. As computing and internet access moves away from the traditional computer and into different types of delivery devices it makes one wonder what the next medium for digital advertising will be. TV's, E-readers, Game Consoles, even refrigerators and microwaves are starting to get connected to the internet and I wonder if all these devices will soon start becoming new delivery channels for digital advertising. If internet advertisers think they can target an audience now, imagine being able to advertise skin products to someone who has just woken up and is shaving in the mirror, or grocery delivery to someone who just opened their empty refrigerator. As connected devices become more common I believe that we will see some very interesting changes in the digital advertising space.

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