As everyone watches how SMARTPHONES and TABLETS will take over the world, it seems that they are steadily accounting for more and more of the web traffic each day. According to comscore, 7% of all web traffic stemmed from smartphones and tablets, most of the smartphone traffic coming thru a wi-fi connection .
As mobile web traffic continues to grow it will be interesting to understand which companies and industries will be fast movers to adopt compatibility with mobile web search, and which of those that will be left behind. How does one make the mobile web experience not only pleasant, but suitable enough that users will spend considerable time on their site or application? The retail industry has seemed to adopt the quick trend of mobile websites compatible for most phones. however, some companies even within the travel industry have failed to adopt a mobile web site format which may eventually hurt purchases - as consumers price search more and more each day.
Brands should be more and more cognizant of their mobile web presence to facilitate a customer friendly experience.
http://bits.blogs.nytimes.com/2011/10/12/mobile-accounts-for-7-percent-of-web-traffic-report-says/?ref=technology
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