http://www.brandingpersonality.com/new-facebook-analytics-tool/
Facebooks new analytics tool, "What people are talking about" is a great way to see how well your fan page is doing. The tool tracks metrics such as number of wall posts, likes, sharing things from the page, answering questions on a page, mentioning your page, and checking out your page. The tool also reports two new metrics that have never been tracked before - "Friends of Fans" which is exactly what it sounds like and "Weekly Total Reach", which reports how many people on facebook have referenced the page in any way, how many other pages have mentioned it and how many things on your page have gone viral.
The tool rolls up all of these metrics into a simple "What people are talking about" score which gives you an overall score on how well your page is doing.
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