While the general rule is that online advertising is less efficient for CPG brands, a new report shows that digital ads help to drive in-store purchasing. This is great news for companies that are trying to crack the code of how to optimize online marketing for in-store payoffs. Coupons are the key driver now but it will be interesting to see how this advertising medium evolves in the years to come.
http://www.bizreport.com/2011/10/cpg-brands-find-online-ads-pushing-in-store-purchases.html
No comments:
Post a Comment