Radian6 provides the leading social media monitoring and engagement platform for marketing, communications and customer support professionals. It offers several products to enable organizations to get the most from their social media efforts. Companies can use the Analysis Dashboard to uncover the top influencers and trends as well as which conversations are having an impact online. It allows them to monitor and engage with the online community easily. Companies can use it to know who is talking about them and derive more information from what they are saying with the Radian6 Insights platform. It allows them to take the pulse of their brand on the social web quickly and easily. Radian6 has clients from a variety of industries – higher education, technology, healthcare, non-profits, manufacturing, consumer goods, and many more. Their client base spans the globe and includes half of the Fortune 100. Client size ranges from smaller regional businesses to global corporations and all sizes in between.
Cloud computing giant Salesforce.com has acquired Radian6 in 2011 for approximately $276 million in cash and $50 million in stock, net of cash. In addition, approximately $10 million in stock and $4 million in cash will be issued to Radian6’s founders. Marc Benioff, chairman and CEO of Salesforce said "With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring. We see this as a huge opportunity. Not only will this acquisition accelerate our growth, it will extend the value of all of our offerings."
Sources:
http://www.radian6.com/
http://www.salesforce.com/radian6/
http://seekingalpha.com/article/300567-salesforce-com-this-decade-s-most-profitable-short-opportunity
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