Social media is changing how we connect and share in our personal lives and increasingly in business. Companies get insights to innovate from the chatter on social media platforms, and they use all the various digital marketing channels to better target their customers. Salesforce.com has led the way in introducing the Social Enterprise, which pulls all of the social media benefits together. Their new product, the social enterprise, is a platform that synchronizes their sales CRM, underlying customer service database, online footprint (using their newly acquired Radian6), and Chatter which is their internal social communication platform (internal Facebook for an enterprise). By synchronizing all these various products, it allows companies to become more connected to their customers than ever before, and in turn they will be fully digital end to end. The experience a customer would have is total access across any device, anywhere, and the ability to get the same feeling regardless of when, where, and how they access the brand.
Companies have to create a social enterprise in order to have a strong business model in this digitally growing world. This is also extremely essential in their digital marketing campaigns which will be aided by all the data they pull from online, services, and simply better understanding their consumers and their needs. Weaving a social context into a business is quickly becoming a prerequisite for success. I believe that Salesforce.com has a great product on its hands that many companies will follow, so they need to show the world how powerful the Social Enterprise is to lead the market into the next years of transforming businesses into the new social reality.
No comments:
Post a Comment