Amazon announced that it's getting into the web browser game this week with the launch of Silk which will be featured on the new Kindle Fire. I personally didn't expect Amazon to ever make this move, but given its push to cloud computing and Silk's split browser construct, it actually does make a lot of sense. The real win here for Amazon deals with the advent of super data collecting above and beyond what the retailer already knows thanks to purchase behavior. With an overlay of browsing behavior, Amazon can build even more robust customer profiling, which at the end of the day can generate more sales. The kicker for the consumer is that Silk uses predictive technology to pre-cache the next potential move for the customer based on usual behavior. Definitely an interesting move. I'll be interested to see how successful Silk proves in the long run.
www.mashable.com/2011/10/01/silk-smooth-amazon
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