Like any other women my age, I have a bit of a taste for luxury brand bags and shoes. Shocker there, right? But I'm also a marketer and interested in how some of my favorite brands play in the digital space. And of course, most of them don't! Fashion houses like Gucci and Prada, which are historically elitist, have an opportunity to push themselves into the mainstream without losing their aura of exclusivity which has been an ongoing concern. Hence, the Digital Marketing Commandments for Luxury as pointed out by mashable.com. It's an interesting and fun read.. My personal favorite is the push towards actually spending time and money on digital media. You can't just repurpose content from a print ad and expect it to work in a social media campaign. Following these rules will help further elevate a lot of these brands by further creating a following and envy.
http://mashable.com/2011/10/11/digital-marketing-luxury-brands/
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