Branding in a QR Code: Surprisingly there’s a certain amount of error correction built into QR codes, so some companies have been adding a logo or other design elements into their QR codes (see image below). Just make sure that you test your “enhanced” QR codes before releasing them. A “broken” QR code will frustrate your audience and damage your brand.I guess we will have to wait and see the fate of these codes, but I believe that QR codes are going to become one of the key integrators that will help bridge the gap between print ads and digital media. Rich explained QR's appeal well in his blog when he said "QR codes can provide additional information, including photos, reviews, directions and event dates and times. There's a certain amount of fun and surprise with QR Codes, so that you can take advantage of a "what's behind door number one" mentality." Whenever I se a QR code I wonder what is 'behind that door'. If you have seen these codes or have used them please share your experiences in this blog's comments. It would be great to learn more about then and the different ways they have been used.
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