How to Measure Results in Digital Marketing

I found this really interesting video (3 minutes) on How to Measure Results in Digital Marketing. Brett Relander of Tactical Marketing Labs discusses the importance of measuring the results of your marketing efforts and provides tips on how to do it.

http://socialmediatoday.com/brettrelander/277233/how-measure-results-digital-marketing

He talked about the importance of Goggle Analytics and how to use to understand the customer behavior, segmentation, searches, keywords and most importantly there demand for your product

I work for a retail company and we use Google Analytics to manage customer traffic and understand customer behavior. We started a Baby products marketing campaign and Google Analytics played an important role to help us measure this digital marketing campaign.

Thanks Mo Khalid