Twitter is going to to add one more function to its options and become more than a form of communication or an ad — it will be an invitation to buy. The San Francisco-based microblogging company is testing a “buy” button so consumers can purchase directly from tweets posted on its service.
“We want to be a bridge between a consumer wanting something and getting it,” Hubbard said. “Conversations are happening every second on Twitter with artists and charities and consumers, and many of those conversations are leading to transactions already.”
According to Nathan Hubbard, Twitter’s head of commerce, Twitter is partnering with payments company Stripe Inc. to save a person’s credit-card information so users can make a purchase with just a couple of clicks.
The opportunity to buy alongside reading the updates from the people you follow, is just the first step in a larger strategy to engage Twitter users to shop spontaneously. Apparently, the company is pursuing two main goals by testing the service. First, to increase its revenues as investors put pressure due to slowing user growth. Second, the buy button will also help demonstrate the influence of a tweet in directly driving sales for businesses.
The main idea is that the offering would be build in line with the immediate consumer demand and realized by major delivery services such as EBay Inc.’s EBay Now, Amazon.com Inc.’s Amazon Fresh and Uber Technologies Inc.’s cab-hailing application.
Source: http://www.businessoffashion.com/2014/09/twitter-testing-buy-button-as-e-commerce-plans-take-shape.html,http://mashable.com/2014/06/30/twitter-buy-now-button/
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