The Digital Media is revolutionizing
the Music industry and is offering new opportunities that artists can employ to
connect directly with fans. Digital media enables artists to
build their brand, sell songs and market tours. Additionally YouTube views,
Facebook likes, emails and Twitter followers often factor into the
consideration process for record labels, publicists and sponsors.
The Digital Media is key for the
Music industry for mainly for two reasons:
- The products that artists are creating and marketing are easy to share on various digital platforms
- Digital platforms can be used for targeted marketing by touring artists who need to reach audiences in several different stops in as many days
To leverage the maximum
opportunities that the digital marketing offers artists should do several
things:
- Create their own websites in order to engage fans creating new content daily
- Buy social media advertising to target potential fans
- Use social media to engage potential sponsors
- Incorporate current trends into music and videos
- Capture rising trends outside what they are doing to expand followings.
As an example of the effectiveness of the digital media, two friends (Frank
and Bostic) created a song (Mountain Twerker), built a Facebook page and became
No.3 trending music video in the world in just 3 days.
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