Apple has shattered its own record of iPhone sales with a
staggering 10 millions iPhone 6 units sold within the first couple days
following the highly anticipated launch. This creates an immediate and very
sizable base for its new mobile payments service, Apple Pay, expected to launch
later this month. Jack Philbin, a digital marketing expert, likens this to when
American Idol put text messaging on the map in 2003 by letting fans vote via
text message. This is another one of those moments when marketers really have
to pay attention to mobile and take advantage of the opportunity before
competitors.
Consumers are getting fed up with carrying around many
loyalty cards and there is a very real opportunity to make them digital. One
example of this is Pep Boys. The car service and retail chain uses its mobile
wallet application to remind customers of routine maintenance, such as oil
changes. Notifications can be scheduled or triggered by location. Initial
results show that 25% of customers that received a promotion saved it to
Passbook and 30% of these were redeemed. That means that > 7% of mobile
coupons let to additional sales, a huge percentage.
The technology used in Apple Pay, Near-Field Communications
(or NFC) only accounted for 2.5% of mobile payment; however, that still
amounted to $8.2 billion. Apple Pay is expected to drive those numbers up
significantly and companies are not planning to stand by quietly during this
mobile payments revolution, they all want to capitalize on it. Time will tell
which ones will succeed.
http://fortune.com/2014/09/26/digital-marketing-apple-pay/
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