As my first contribution to this blog, I would like to point
out to an article by Darrel Rigby published at HBR: The Future of Shopping.
Rigby describes what trends to be the future on online
retail, and how it will impact us as consumers -- involving how big data will
be used to shape our shopping experience and how online and "real"
channels will merge (omnichannel).
This relates to digital marketing in several dimensions --
the merge of both channels will increase relevance of digital marketing versus
traditional medias, as day to day inclusion of it will increase impact of new
and creative online marketing campaigns in our consumptions patterns.
Link to the article: http://cormolenaar.nl/wp-content/uploads/2012/02/The-Future-of-Shopping-Harvard-Business-Review1.pdf
Bruno.
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