Now that sports have effectively shut down, athletes are having to turn to alternate strategies to maintain their brand. Athlete marketers have transitioned to digital influencer campaigns now that in person appearances have dried up. Little known athletes have the ability to create entertaining content for fans while all physical appearances and games come to a halt.
According to Front Office Sports article, “There is lots of anxiety from a couple of angles with the draft coming up and especially now since is a crucial time for rookies to meet with teams for official visits, position coach dinners, etc., there is a lot of uncertainty with travel,” David Artzi, vice president and athlete marketing manager at DA Athlete Marketing, said. “More related to my day-to-day, there is anxiety on the physical events and appearances side with my athletes when it comes to signings and in-person engagements.”
Instead of attending autograph signings, speaking engagements, etc. (most are cancelled), athletes/celebrities are transitioning to digital influencer opportunities to generate revenue and build followers.
“How do these athletes use the digital space to make sure people don’t forget about them,” Slavich said. “This is the best time of year for sports, as sports fans, we are programmed to dial into sports. So now, it doesn’t matter what your stats are or who you play for. If you’re an athlete doing something interesting, I’m going to watch.”
It will be interesting to see how athletes stay top of mind while all sports dry up for the next several months.
https://frntofficesport.com/coronavirus-hiatuses-provide-athletes-digital-marketing-opportunities/
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