With million on the line, the big question for the launch of Quibi is, "Will COVID-19 destroy their launch?" Design to promote the ever declining consumer attention span, Quibi hosts short-form, 10 minute content. The platform, designed by storied Hollywoood mogul and Disney ex-exec Jeffrey Katzenberg was intended to be consumed during short breaks during the day. With everyone home nearly 24-7, are mobile consumption habits different enough to challenge the success of their launch. Their big press arrival included a massive Hollywood launch party and instead they have had to opt for social media celebrity promo's given COVID-19. It could also present an incredible opportunity as they may have the most captive audience possible. However, consumption has changed and no one knows what it will look like in four weeks, let along 4 months. This moment in time may change mobile consumption all together and either amplify or eliminate need for products like this.
https://www.hollywoodreporter.com/features/quibi-was-risky-but-now-things-are-complicated-1286558
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