Google's CoronAd Credits
In the wake of the growing Coronavirus pandemic this week, Google made an announcement to donate $810M in advertisement credits. I believe this is a brilliant move from Google that will not only help small businesses and government agencies, but will also endear their platform to new users to secure long term value.
Let's see how the $810M will be deployed:
- $250M || (30%) 100+ global government organizations
- $340M || (42%) Small businesses with active accounts
- $20M || (3%) Google Cloud credits to COVID-19 researchers
- $200M || (25%) Non-profits and financial institutions that provide small business loans
While Google is not alone in technology companies supporting COVID-19 efforts, they one of the first I've seen that are donating their product to support economic stabilization. For example, Apple is donating masks, but not iPhones. I hope more companies will start to think like Google when thinking of what they can donate as we move from prioritizing the healthcare crisis to the economic crisis.
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