With all the craziness happening around us and most of the businesses being closed, there are some companies that are striving such as e-commerce businesses that see a huge spike in their demand recently. For people staying at home and working from home shopping behavior totally switched to online. An increase in online sales stimulated e-commerce companies to increase their advertising spending to stand out among the competition.
The overall effect of coronavirus on media spending will be negative in 2020 despite the growth of spending coming from e-commerce. Based on eMarketer data, media marketing will show still lower but the growth of 7% in 2020 (initially expected 7.4%)
https://www.marketingdive.com/news/e-commerce-sites-boost-ad-spend-as-covid-19-drives-orders/574634/
The overall effect of coronavirus on media spending will be negative in 2020 despite the growth of spending coming from e-commerce. Based on eMarketer data, media marketing will show still lower but the growth of 7% in 2020 (initially expected 7.4%)
https://www.marketingdive.com/news/e-commerce-sites-boost-ad-spend-as-covid-19-drives-orders/574634/
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