As novel as the current coronavirus, live streaming was once a slightly better version of getting the video of that one event you couldn’t attend — except instead of having to watch the video after, you were able to view it in all its grainy glory (somewhat) in real time. With the evolution of technology, live streamed events have been transformed drastically and I’d argue with the benefits outweighing the drawbacks.
Customer captivity, i.e. exclusive “follower only” events.
Easier interaction with those in attendance and at home.
Sitting in “any” seat you want, to view the event from multiple angles.
Data connected marketing, i.e. event sponsors can hyper-target individuals for higher probability of conversion.
Environmental impact (much smaller net carbon footprint for the event).
The list could continue on and on, but to add one more idea to the mix: full production capabilities in your pocket. With everyone’s smartphone sporting cameras which would rival or best “professional” cameras a decade ago and with the vast majority of these smartphones being connected to at least one, if not multiple, social networks, the sheer number of events possible are exponential. Many people’s quarantine’s show just how exponential, in fact.
Like any good marketer or salesperson, with exponential events being competitively produced at higher and higher quality, it’s hard not to see that there are more and more opportunities for branding and marketing within the digital age.
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