Engagement on TikTok increased 27% from February to March. In the current state of social distancing and self-isolating, more brands and creators are taking the time to figure out if and how TikTok may fit into their overall marketing strategy. Interestingly, athletic and leisure brands seem to be thriving through TikTok either directly or indirectly, because people at home are filming themselves working out and live-streaming their workouts. With people quarantined and needing to work out from home, there is an increased appetite to purchase workout wear and equipment they see others using on TikTok.
Brand not previously on TikTok are finally catching on, as Sherry Jhawar (co-founder and president of celebrity and influencer marketing company Blended Strategy Group) said:
“Being at home and not having to run around like we normally do has allowed for people to learn the platform. That has been a barrier for certain content creators up until now, that TikTok is new and feels complicated. But now content creators say they have time to learn it and are putting content out there.”
https://www.glossy.co/fashion/more-brands-and-content-creators-warm-up-to-tiktok-as-social-distancing-becomes-the-norm
No comments:
Post a Comment