Saturday, February 24, 2018

A new way to promote iPhone's camera

The Chinese New Year has just passed, and there are several brands that successfully grasped the opportunity to promote their products. Apple's Chinese New Year seasonal short movie Three Minutes made a hit and reached 13 million views within a day.

It's a short movie directed by Peter Chan, a world renowned movie director from Hong Kong. Unlike other marketing videos, this short movie talks nothing about iPhone. Instead, it was entirely filmed by iPhone X. As a laptop viewer, I couldn't tell the difference at all, as expected by Apple. It is astonishing how a small phone can achieve such filmmaking capability.

The only thing left for us is the decision of whether to spend your red packet money on the new iPhone X, knowing that we won't be able to make a movie as good as Three Minutes, but hopefully close to it. 

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