Superbowl has grown to be one of the most expensive TV event
for brands to capture seconds of consumers attention. With the constant fight
for consumer’s attention, superbowl commercials have evolved to be unique, one
time ads with major marketing dollars spend. For the upcoming weekend event,
digital ad war space have already started. Major CPG brands are using social
media platforms to launch a sneak preview or a series of previews leading up to
the event.
As the article talks about, companies need social media
strategy to capitalize on any successful digital ad event. This represents a
key challenge for digital marketing teams as they have to be prepared to act
quickly based on the consumer response to their ads. Without a well thought of digital
strategy, companies face a real lost opportunity. On the flip side, digital
marketing strategy for a mega event like superbowl can help launch a brand with
a fraction of the cost of traditional TV ad spend.
One thing that is for certain in this media war is that
consumer will be entertained irrespective of the media platform they chose. Let
the battle of brands begin!
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