http://adage.com/article/digital/instagram-brings-carousel-style-ads-stories-section/312196/
Instagram stories have become widely used by a wide range of users, from young teens to 30-somethings, and have largely displaced Snapchat in popularity for short term images and videos. This is a great platform for advertisers because it helps brands create more experiential marketing and meets users where they already are, even when they aren't looking for it. The addition of video segment capability will further enable this and testing around what is working and what isn't and adjust efforts and messaging accordingly. This feature is complemented by the ability for bloggers and influencers to put up sponsored stories with swipe-up links.
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