FROM
SPACEJAM TO GHOSTBUSTERS AND MYTHS BEHIND AR
Blog
Post 5
The
ever-changing Google Universe recently launched the ARCore platform where
augmented reality can bring and/or create experiences in real life situations.
In other words, certain devices will have the functionality of bringing to life
images and characters on real live images. Even though it is still on the test
phase, companies are taking advantage of the innovative platform to launch
games such as Ghostbusters World, where users will be able to hunt real live
ghosts. The idea follows the recently launched Pokemon Go and I think it will
lead the way to other players in a new era of virtual reality.
In
terms of digital marketing, I think it is a brilliant idea to generate
awareness and drag new consumers or users into the application and into their
mobile phones. In September 6, 2016, Forbes published an article called “The
Digital Marketing Lesson of Pokemon Go” where it mentions that many of the
locations where Pokémons were located were sponsored locations on Google Maps.
The article discusses the impact and opportunity in dragging real life traffic
and real life users into spots or places, and potentially generate a sale of a
product or service.
Two
years later, with new advances in computer generated images, and indirect views
of the world, companies should be better positioned to take advantage of these
applications or games in order to use a successful brand to drag traffic. In
other words, Ghostbusters Go might be a new version of Pokemon Go and the
opportunity lies in the success behind AR. Augmented Reality goes back in
history and I personally remember the launch of the Space Jam movie in 1996
where Michael Jordan and Bugs Bunny interacted. Today, the Ghostbusters might
even bring you into a certain store and through a story, interact with users
and influence behavior. Exciting...
No comments:
Post a Comment