Google announced the launch of its machine-learning powered automated Ads on Adsense. It made me started to think about what the Ads will be in the AI era.
Firstly, in the AI era, more devices are intelligent or machine-learning powered. The actions users made will be highly determined. For example, if one person turn overs more during the sleep and twist his neck in the morning for two continuous day. His wearable devices will possible notify these actions and analyze with his daily sports information, then figure out he may hurt his neck during the tennis last weekend. Then some neck recovering push over Ads will possibly appear on several his screens.
Secondly, besides the smart devices, all the information/actions will be analyzed carefully. All the online purchasing information is currently recorded. In the future, it is possible that the machine learning technology will even find out when is your most likely place the order period of the day and determine the different time you would like to spend on comparing prices when you are using different devices at different location. For example, the system may find that when you are doing online shopping on your MAC at weekends at home, you would like to compare the prices through internet, so they would probably provide the most competitive price for you at that time to make sure you will place the order. However, when you are checking Amazon through your mobile when you are moving (possibly in the transportation), your whole purchase will be quick. It means that you are in a hurry to buy something urgently. So the system will provide you with higher price, because they new you do not have the time to do the comparison.
It would be more convenient and efficient when we are entering the AI ear, however learning the tricks of technology might be fun as well.
No comments:
Post a Comment