Just this week, Google unveiled an optional update to its AdSense system. The AI add-in, dubbed Auto Ads, utilizes machine learning to not only optimize what ads you see, but also where they're placed. This technology will essentially decide how many ads are appropriate for a given page and where to put them.
Credit: Search Engine Roundtable
While AdSense is already fairly hands-off, the new AI will allow advertisers to place one piece of code to their ads - just once - and Google handles the rest. The new system is said to save companies time and increase their revenue up to 10%.
It appears utilizing this technology is a no-brainer for a company, however, I do wonder about this machine learning innovation causing issues. How are companies going to track where ads are placed and how they are performing? How are fake ads/news and sketchy promotions being handled? What about placement of inappropriate content?
I trust as the roll-out and evaluation of this innovation continues, Google will address these concerns and continue their movement to a more AI focused organization. And time will tell on how companies react to giving up more control of how their ads are placed and utilized.
https://techcrunch.com/2018/02/21/google-debuts-adsense-auto-ads-with-machine-learning-to-make-placement-and-monetization-choices/
While AdSense is already fairly hands-off, the new AI will allow advertisers to place one piece of code to their ads - just once - and Google handles the rest. The new system is said to save companies time and increase their revenue up to 10%.
"Finding the time to create great content for your users is an essential part of growing your publishing business," says Tom Long, AdSense engineering manager at Google. "Auto ads use machine learning to make smart placement and monetization decisions on your behalf, saving you time."
It appears utilizing this technology is a no-brainer for a company, however, I do wonder about this machine learning innovation causing issues. How are companies going to track where ads are placed and how they are performing? How are fake ads/news and sketchy promotions being handled? What about placement of inappropriate content?
I trust as the roll-out and evaluation of this innovation continues, Google will address these concerns and continue their movement to a more AI focused organization. And time will tell on how companies react to giving up more control of how their ads are placed and utilized.
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