Source: https://techcrunch.com/2018/02/13/google-wants-to-use-amp-to-make-email-more-interactive/
Google’s Accelerated Mobile Pages (AMP) project was meant to fix following problems:
Google AMP format made the mobile pages render faster. Recently, Google has gone beyond the websites and launched new AMP format for the emails. Google claims that this will allow developers and publishers to add interactivity to the emails and it will improve the user experience by rendering the emails faster. It will also make email messages dynamic and actionable. For e.g. an emailer from the airline would show up-to-date flight information whenever you will open the same email.
This should significantly improve the user experience. I support the idea but I am worried about a private company creating its own version of the web which is walled-garden. And, of course, Google is doing it by leveraging its search monopoly.
Google’s Accelerated Mobile Pages (AMP) project was meant to fix following problems:
- First, it ensures that sites have a common infrastructure. Apps or browsers can pre-install the infrastructure and to load a page they simply have to download the content (similar to apps)
- Second, by controlling the spec and infrastructure, Google can effectively serve the content from their servers and increase the speed
Google AMP format made the mobile pages render faster. Recently, Google has gone beyond the websites and launched new AMP format for the emails. Google claims that this will allow developers and publishers to add interactivity to the emails and it will improve the user experience by rendering the emails faster. It will also make email messages dynamic and actionable. For e.g. an emailer from the airline would show up-to-date flight information whenever you will open the same email.
This should significantly improve the user experience. I support the idea but I am worried about a private company creating its own version of the web which is walled-garden. And, of course, Google is doing it by leveraging its search monopoly.
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