The “Start-Up” Mindset
For the last decade, the mindset of how companies (tech and
other industries) face growth has radically changed. Based and echoing on how
startups are born and set up, brick and mortar companies (new and old) are
facing the challenge of culturally reinvent themselves regardless of their
current size.
No one can argue that customer experience is every company’s
priority today. Digital media and
digital marketing, combined with a dynamic and constantly changing audience and
an active and more influential plant of employees, is pushing companies to
focus more on the way they interact with their customers and eventually deliver
their products through these new channels of communication.
Consequently, today all companies prioritize their culture
as the basis to learn and optimize their internal and external communications.
They believe that by emphasizing a “start-up” culture and mindset across their
organization (involving all “contributors”), they will be able to approach
innovation and eventual growth in a more productive way.
Brainstorming, discussion panels and even an open source
debate are the current muses on how companies communicate and gather their customer
feedback, to build or validate their innovations.
As a result, and despite what could happen with one
particular case or the other, technology and digital innovations have pushed
they way of doing business to a better scenario. Where everybody could have a
relevant role, and company’s culture are more participative and interactive.
Tech companies (and all their digital innovations) induced brick
and mortar companies (regardless if they are 100 years old, or recently
launched) to reinvent or born with this mindset and culture, and from what it
looks, it will never go back, but rather move forward towards a culture of more
and more sharing. Overall, it is pushing for better employees, better
companies, and a better world.
No comments:
Post a Comment