Monday, June 16, 2014

How digital marketing is helping social initiatives...


Social media advertising is developing very fast, this article identifies 5 main trends:
1. More twitter ads
2. Facebook Video Ads
3. The possibility of having Google+ ads in the future (now ads are in the early stage with the company testing them)
4. Increase in the complexity for advertiser due to the rise in the number of social media networks to deal with
5. Difficulty to maintain a clear separation between paid and organic contents
Seems that 2014 will be an amazing and challenging year for social media advertising
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