Econsultancy posts 10 interesting digital marketing stats each week. For the week of June 8, 2014, the summary of these stats reveal the following insights:
1. Disruptive mobile ads aren't worth the hassle.
2. Vodafone is most valuable British brand.
3. Earn more by going in-house.
4. Video marketers want guaranteed CPMs.
5. Email marketing benchmarks - if around 1/5 of recipients open your emails, then you are doing an ok job.
6. Instagram published a load of stats last week. Its user base has grown to 200m monthly actives with more than 65% coming from outside of the US since 2010.
7. Online killed the impulse grocery purchase.
8. Brands doubt the value of large agencies due to the results that small agencies can achieve with new digital technologies.
9. Communications professionals struggle with the number and complexity of key audiences.
10. World Cup infographic - interesting stats can be read here
More at: https://econsultancy.com/blog/65012-10-interesting-digital-marketing-stats-we-ve-seen-this-week-70#i.l4vu2fyizf8nub
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