Power of Social Sharing and Reviews

A research conducted by Sharethis and Paley Centre for Media on sharing behavior amongst 6,000 consumers reveals a purchase uplift from social sharing and reviews. Consumers who purchased in three categories of automotive, technology and consumer packaged goods were surveyed.

Download the full report.

Here are some of the key takeaways from the research:

"Content sharing can influence consumers more than price and brand, and motivate people to spend 9.5% more."

Across different industries, online sharing scored the highest "value of worth" by strength and price levels compared to consumer ratings and reviews.

An online sharing is viewed as the equal value as in-person recommendation. As positive recommendations from a friend or family for a brand and online shares are valued equally highly, positive sharing can enable companies to charge higher prices just like positive recommendations do. 

An effective way to implement such findings on an online retail site would be similar to how ao.com features both reviews from Facebook, total Facebook fans, and reviews for product. 

To read more about it, please visit: http://www.smartinsights.com/ecommerce/customer-reviews-social-proof/impact-social-proof-online-retail-purchase/