What could mobile adds look-like-in-five-years- How personal can it get?
Consider: our activity stream data, purchase preferences, environmental factors from the sensors around us delivering more relevant content..
"The smarter our devices and networks get, the more contextually aware our potential communications will become. Today we can utilize location and some social connections, but it’s likely that in the near future additional elements like our activity stream data, purchase preferences as well as environmental factors from the sensors around us will deliver a higher degree of relevance than possible with today’s technology.—Jonathan Greene, managing director of mobile and social platforms, R/GA"
Consider: integrated and interactive user generated content
"Mobile ads will be more interactive than they are today, providing opportunities for readers to initiate multimedia and other content within the frame. They will be better integrated into the user’s reading, viewing and listening experiences. And they’ll likely involve sponsor content or be explicitly presented as a mechanism for making premium content available for free, as Spotify does with advertising in its free music service. —Kevin Delaney, editor-in-chief, Quartz"
Consider: adds triggered by geographic location, proximity to retailers and past browsing behavior
"Technology has changed so much even over the past year that it’s hard to even imagine what ads will be look like in five years. But we could easily foresee ads on our mobile phones being seamlessly triggered by your geographic location, proximity to retailers and past purchase/browsing behavior. We always talk about mobile being the most “personal” ad platform, and that’s what we see as the true holy grail of mobile advertising: ads that are tailored to your likes, behaviors and buying habits.—Brian Colbert, vp of mobile advertising sales, Pandora"
Check out the Top 10 Mobile Adds for 2013!
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