Facebook Ads is a cheap way for start ups to increase awareness through advertising on
Facebook.
Which are the main advantages of this new way of
advertising?
First of all, Facebook ads allows you to
target potential customers and
customize your marketing campaign for them. You can choose the age group, locations, interests of the persons
that will receive your ad.
Second, you can choose to pay this advertisement if the people
click on it (per click basis). This allows you to pay only for the
advertisement of the people that are interested in your product/service.
Additionally you can interact with your customer through
surveys, games, lotteries that will allow you to understand better the users. Facebook
has more than 800 million active users this allows you to interact if you want
with a large population.
Finally, Facebook provides information about the performance
of the ad,this allows you to make changes in order to improve the results on it
during your marketing campaign.
With Facebook Ads, not only you promote your page when a
user becomes a fan of your Facebook page. As each user has an incredible
network, each time that he “likes” a webpage ,his friends will be able to see his
actions in their New feeds. This creates a networked promotion, that will increase
the probability to have new fans in this users network.
Facebook ads is an excellent way to increase awareness, multiply
the number of fans of your Facebook page or redirect potential customers to your
webpage. With its customizable budget, it is an excellent choice for start-ups
to start a marketing campaign.
Lourdes Peirano
Lourdes Peirano
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