Get Closer to Your Customers

Social media is now a crucial part integrated to people’s life. Businesses in all industry seize the opportunity to build close relationship with its customers. In jewelry industry, many luxury brands not only use social media to promote their brand concepts, events, and products, but also interact with its customers and potential buyers. Through social media platforms such as instagram, Facebook, Twitter, and Pinterest, both business and individual buyers convey their messages promptly. 

Not only Jewelry industry knows how to utilize social media platforms to grow better relationships with their customers. Businesses in beauty industry such as Sephora, the largest beauty products retailer around the world, also know how to make the most out of social media. 

As early as the beginning of 2008, Sephora began to experiment on Facebook and with online videos. The rapid growth of Sephora "fans" on Facebook justified its right move on social media efforts. 

With the technology of applications in smartphone use, social media become more convenient for people to get access on the move. It is always a good idea to develop a business' own application for smartphone as well. A lot of businesses are aware of it and participated largely in developing the application. In Financial Industry, Bank of America developed an application that its customers can do transaction, check nearby banking center, and etc. to differentiate itself from its competitors.