Monday, June 23, 2014

Tool for analyses: Alexa.com

In case Google Analytics is not available for your team work: Alexa.com could be a decent alternative for some metrics and could help with some KPIs.

It shows some basic metrics for free – Global rank (how the site is positioned vs. others – at least good to know if you’re better or worse than competitors), bounce rate, daily page views, time on site, and some other stuff that could be of use.

One problem: a bunch of the free statistics are only available for sites with a good amount of traffic…

Link: Alexa.com

Best,

Bruno.

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