Google has launched a World Cup microsite that analyses how each country is feeling about their upcoming teams based on search terms and gives it to you in the form of smart soundbites (great for dropping into conversations pre game?) and fun infographics. .
The World Cup trends page compares the search habits of two countries that will soon meet on the field, then uses a "newsroom" of engineers, analysts and writers to find interesting facts for the website.
Today, for instance, we learn that as Brazilians gear up for the match against Mexico, fans are more concerned with Googling pictures of Neymar’s yellow hair than his yellow card, and that following glory for Germany against Portugal, there were 3 X more searches for Muller’s hat trick than Pepe’s head butt.
The page also lists standard trends for each of the matches happening in the tournament, which team is more popular worldwide, and the top World Cup-related questions on each side. Other information bites that compare World Cup search trends against other sports are also included (for instance: “Even with the NBA finals in progress, World Cup search terms are 10 X more prevalent").
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