After reading a few articles about click fraud and the
increasing role it has in today's digital advertising world, I find the issue a
bit two-sided. While it is certainly unethical
to set up simulated bots to click on a competitor's ad with the sole purpose of
forcing your competitors to incur more costs, it all seems like part of the
game. To a certain extent, click fraud seems
like it is inevitable. For instance, not
every person who clicks on an ad is intending on purchasing that product or
service. However, I understand that there
is a significant difference between intentionally racking up clicks just to
harm a competitor’s bottom line. Additionally,
this type of fraud seems fairly difficult to track, and even more difficult to
pinpoint any intentional wrongdoing.
One article demands that it should be a federal offense
and that the government should dedicate a body to monitoring all click
fraud. While it seems to be a
significant issue in today's digital marketplace, I am not sure if having
government oversight here is the best answer.
There appears to be a lot of grey area among the magnitude and
occurrence of click fraud. There should
certainly be some penalty enforced when it is conducted in a large scale and in
such an outright malicious way, however I believe this is an area that will be
difficult to police.
http://en.wikipedia.org/wiki/Click_fraud
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