Sunday, June 22, 2014

Tadpole – revolutionize child care


Tadpole is an interactive website  that serves the needs of schools (Pre and nursery schools), parents and teachers.

While the most typical complaints from parents of toddlers (myself included, a mum of a 4.5-year-old daughter) are – what do the kids do? Do they like their food? Anything embarrassing interesting experience or breakthroughs that parents should know? Tadpole provides almost instant information to anxious and busy parents in a very user-friendly and completely paperless way. A daily individualized report about the child on meal consumption, daily activity, special reminders and most impressively of all, photos. Tadpole constructs a real-life library of children’s daily activities while parents are away from them. Parents feel staying connected, understood, respected and most importantly engaged in the school operations.



For teachers and school directors, tadpole helps to classify and record information so that a child’s growth development can be revisited on a chronological order for further study or reference. In addition, routine work that is usually done manually, attendance taking, newsletter etc are conducted in a more efficient manner.

Tadpole chooses emails, rather than apps as the major primary communication means as it seeks to reach the biggest number of users across different age groups, parents and family members. Email is used as a landing page with specific categories that parents (or families) can further click for more information.

Most importantly, while serving as an important communication tool between the school and parents, it is also an ideal marketing platform where parents make comments and recommendations about their own schools as being more professional and focused. And of course, to excel in the market with good comments,  you’d better be a really child-centered school first.

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