Saturday, July 28, 2012

5 Reasons to Recruit With Facebook Ads


Stéphane Le Viet, CEO and founder of Work4 Labs, published an interesting article on recruitment opportunities on facebook.
His main point is that Facebook ads aren’t good only for sales, in that “they also represent a tremendous opportunity in the field of recruitment because they can essentially target and attract candidates who are unreachable through traditional channels.”
Following a summary of the 5 main reasons provided by Le Viet in supporting the needs for recruiters to use Facebook Ads:
1. Fish Where the Fish Are
Facebook is the world’s largest social network. Therefore here is where is more likely to find ideal candidates. However posting a job is not enough. Recruiters need to drive targeted traffic to their Facebook pages with Facebook ads, in order to turn the network’s 900 million users into the world’s largest talent pool.
2. Target Your Ideal Candidates
Recruiters can target their ads with a wide range of criteria including location, education, work history, and interests. The campaigns can be as specific as targeting only recent graduates of U.C. Berkeley with degrees in computer science living within 25 miles of San Fransisco, or as broad as anyone in the United States who “likes” music and graduated from high school.
3. Recruit at Low Cost and High Value
Like most online advertising platforms, Facebook charges on a pay-per-click basis. This means that recruiters are not going to be throwing money out the window on uninterested users. They will only be charged if someone takes the initiative to click on your job ad in order to explore the opportunity further.
4. Attract Passive Candidates
This is one of the great challenges of recruitment. Passive candidates are neither thrilled with their current employment, nor active in the job hunt. Fortunately, Facebook ads catch the attention of passive candidates by presenting them with career opportunities while they’re using Facebook. As a result, passive candidates will be exposed to your targeted job openings.
5. Build a Facebook Talent Community
People who will like the recruiter’s page are often those who match the recruiter’s company culture and have the kinds of interests that make them high-quality candidates. As fans, they will receive updates from your careers page, including notifications of new job postings, making them the ideal talent community.

1 comment:

Carmen A said...

This is an interesting concept. I think there are a lot of good points, but also can't help but think that most people use facebook specifically for NON professional content. Recruiting in this realm may be treading in an area that would make facebook users uncomfortable. I personally like that a social network like LinkedIn is specifically dedicated for career related purposes.