In-Store Mobile Strategy for Retailers

More and more people shop in a store while checking their smartphone, which means there are some really interesting opportunities to use smartphones to improve consumers’ in-store shopping experience?

 We can see some retailers are creating more engaging experience in many ways using mobile phone. For example, some stores have QR on their display. When consumers shop in the store, they can use their phone to scan a QR code and get more product information. When they do that, the retailer can offer a promotion for the product with the QR code. Consumers can also add scanned products to a wish list to compare with other products.

 Some retailers also developed their own apps on smartphone. Not only you can web shopping using the app, but also you can communicate with the retailer. For example, if there’s a command on the app to check into the store. When the consumer checks into the store and press the button, the retailer knows they have you in the store so they can interact with you, send a text message or an alert within the app by offering a particular product or special discount 50% for you.

 Thus, there are tremendous new ways to create mobile marketing strategy.  A lot of the retailers view in-store mobile as a significant differentiation opportunity.