For the new remarketing for Google Analytics feature, Google is making this service significantly easier for advertisers, which will likely mean that you will also soon see significantly more retargeted ads as you browse the web. Google says that this simplifies the remarketing process and gives its advertisers more flexibility and “new ways to connect with [their] target audience"
http://techcrunch.com/2012/07/27/follow-me-google-makes-it-easier-for-advertisers-to-use-remarketing/
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