Sunday, July 22, 2012

Do Facebook ads carry their weight?

Recent reports have sug­gested that Face­book adver­tis­ing is not very effec­tive and in com­par­i­son to Google pro­vides sig­nif­i­cantly less value. There has been some inter­est­ing debate about this com­par­i­son, which peaked when GM announced it was not find­ing Face­book adver­tis­ing effec­tive and cut its Face­book ad bud­get. How­ever, other reports have sug­gested that brands such as Ford and P&G have indeed found Face­book ads to be effec­tive.

Read further details on the efficacy of Facebook advertising in the below article:

URL : Analysis on the value of Facebook and social advertising

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