Google is
bringing its Analytics to mobile apps to help developers to gain greater
visibility of their apps’ performance. Mobile App
Analytics, the name of the tool, is being released in beta on Friday. The
reports are designed to give developers (and the brands they work for) data
about who is using the apps, how they’re using it and if that use is leading to
purchases. Google admits that the tool is not revolutionary since most of data are provided by several tools. However,
as JiaJing Wang (product manager for the Google Analytics Team) says “Yes, you
can get information in different places, but you can’t engage from it and make
a determination from it.”
At the
moment there is no charge for using the tool. Indeed, according to Wang “We
really want to make Mobile App Analytics available and make it helpful for
marketers to have the end-to-end information. We wanted to make sure we didn’t
only focus on the platform we own to help them make the best decisions.”
Below, a
picture illustrating the kind of information available from Mobile App
Analytics.
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